Our Team

Christopher Arriaga - Founder & Managing Member

chris@sonderandassociates.com

Chris has been in the roofing industry for 14 years. In building products for 20 years. His first job in roofing was working for a manufacturer of cement roof tiles, Crown Building Products. He was a territory manager for East Texas for 5 years. Eventually, he was offered an opportunity for a regional manager position with Interwrap, a manufacturer of synthetic roofing underlayments (Titanium/ Rhino). He covered the central US regions with the  states Texas, New Mexico, Arkansas, Louisiana, Oklahoma, etc. He was responsible for 15 outside sales agents as well as 3 inside sales with hundreds of customers in distribution and on the installation side. They would go on and change the industry by converting it from a primary felt market into a synthetic market by being the market leader with 50% market share nationwide and 70% in my region. Every year that he worked for this company he was the sales growth until purchased by Owens Corning in 2017. This precipitated the start of his rep business which has been my focus for the past 6 years. 

Today we represent 6 companies with an emphasis on specialized products that are high-end, greater value products in commoditized spaces. Our core strategy and path to success is pioneering innovative products that currently don't exist in the market space.

He was born and raised in Laredo, TX and live there until 1998 when he graduated high school and moved to San Antonio to attend UTSA. He made San Antonio his home for the following 10 years until the roofing industry moved him to his current home in Houston. In the 14 years that him and his wife have lived in Houston, they have put down roots and raised their 18 and 10 year old boys. As a family they enjoy golfing, traveling, discovering new restaurants, and spending time together at home.

Jason Ramirez - Sales Representative

jason@sonderandassociates.com

With a comprehensive 8-year tenure in the roofing sector, I have cultivated a deep expertise that spans both distribution and manufacturing. My initial three years were dedicated to distribution, providing me with a robust understanding of the supply chain. This was complemented by my subsequent five years in manufacturing, where I further refined my skills.

Originating from Laredo, TX, I transitioned to Houston in 2015, marking a pivotal moment in my professional journey. During this period, I had the privilege of managing operations at Texas Roofing Supply, an esteemed independent distributor, before venturing out as an independent representative.

My commitment extends beyond just technical knowledge; I place paramount importance on client relations and pride myself on delivering exceptional customer service. On a personal note, I am happily married with two delightful daughters. My passion for the roofing industry is unwavering, and I am continually inspired by the opportunities to connect with and serve my clients.

Ryan Roberts - Sales Representative

ryan@sonderandassociates.com

Forthcomming

Kimberly Arriaga - Administration

Forthcoming

Christian Arriaga - Sales Representative

christian@sonderandassociates.com

Upon completing my academic journey at Fulshear High School, I promptly embarked on my professional path in the roofing sector. Even with a year's experience, my immersion in the manufacturing domain has equipped me with a profound understanding of our product range. This foundational knowledge, combined with the relationships I've fostered with our esteemed clientele, underscores my commitment to excellence.

Born in the vibrant city of San Antonio, TX, but with roots firmly planted in Fulshear, TX, the roofing industry has been an integral part of my life's tapestry. As a sales representative, I not only prioritize product expertise but also emphasize consistent availability and top-tier service to all my clients.

My passion extends beyond the professional realm; I cherish the connections I forge daily and am optimistic about the future. With the industry so deeply ingrained in my heritage, I hold a vision of one day passing on this legacy to the next generation.

Zachary Neer - Sales Representative

zach@sonderandassociates.com

Forthcoming

Isack Kohn - CFO

isack@sonderandassociates.com

Isack Kohn is a distinguished Chief Financial Officer with over 15 years of experience in finance, hailing from Caracas, Venezuela. He laid his academic foundations at Texas Tech University, majoring in finance and economics, and later earned an MBA from the University of Houston-Victoria. His robust leadership skills were honed through 12 years of commendable service in the U.S. Army. Today, Isack is known for his strategic financial insights and disciplined approach, driving growth and efficiency in his role as a CFO.